Congratulations
Children's Hospices UK

Congratulations to our competition winner Children's Hospices UK who have won our £30,000 prize. The final decision was very difficult and extremely close. Thank you to all the charities who sent in entries. We hope you enjoyed taking part as much as we enjoyed watching all of your videos!

The 5 shortlisted charities below will receive a training bursary from Media Trust, the UK's Leading Communications Charity. With Media Trust, we also intend to help support all the entrants in some way in the future too. Below are the shortlisted videos along with some of our judges' comments.

"This excellent winning entry covers the entire gambit of emotions, whilst doing a great job having fun with some traditional fundraising clichés. The children in the video explained brilliantly why the charity should win and what they hope to achieve. The opportunity for us to make a real difference for hospices across the UK is a huge challenge, but one I'd love to take up" Dean Russell, Head of Digital Marketing


Shortlisted

  • Campaign Against Living Miserably (CALM)

    Precedent Charity Giveaway - CALM - precedentcharitygiveaway

    "The video was simple but effective and kept my attention well. It didn't try to guilt trip us into picking them. Secondly, the cause CALM is trying to work toward clearly needs attention." Precedent team member

  • IntoUniversity

    PrecedentCharityGiveaway_IU.m4v

    "I was really impressed by what the charity is able to achieve... They stated their case in a clear and jargon-free way - particularly the employee who described waiting two weeks for word changes. All charitable organisations deserve a CMS they can control themselves... Altogether a really persuasive film." Helen Barrett, Online Communications Editor, Third Sector

  • LearnAsOne

    LearnAsOne: Precedent Charity Giveaway

    "The LearnAsOne film grabs you from the start... The concept itself stands alone, entertains and brings the point over, with ironic humour. What they are saying is that charities have a hard time getting through to the public, and so they are demonstrating how good ideas and creative communication might work... The idea is both simple and original. Let's face it, in today's media saturated world, the message must find a way to get through, to stand out. This film sets a bench-mark for others..." Ian Emes, Artist and Director

  • Prostate Cancer Research Foundation